Accountability. Leadership. Results.

Four years in office should mean four years of progress. Yet Daly City continues to face the same challenges, while those responsible for leading our city ask voters for another term.

Daly City deserves more than broken promises

Asia will bring accountability, leadership, and a commitment to delivering results for Daly City.

“Daly City faces millions in budget deficits, yet not one of my opponents even lists the deficit as a priority. How can we promise a better future without confronting the financial challenges threatening it?

I've spent my career building businesses, managing investments, balancing costs and revenue, and making difficult decisions with real consequences. I know that when the numbers don't work, promises aren't enough. It takes experience, judgment, and accountability.

Leadership is not measured by years in office. It is measured by results.”

-Asia Su

1. Daly City's $7.9 MILLION DEFICIT

Our City's Financial Future Cannot Wait.

Daly City has a $7.9 million General Fund deficit, projected to grow to $8.8 million next year. These numbers represent years of financial decisions, and the consequences will affect every resident.

We cannot continue spending beyond our means or expect taxpayers to make up the difference.

My approach is to confront the City's recurring expenses, strengthen recurring revenue, and make responsible decisions that protect our financial future.

That means examining how public dollars are spent, improving efficiency, attracting investment, and growing our local economy.

As your Councilmember, I will demand financial accountability, responsible decisions, and measurable results.

2. HOUSING AFFORDABILITY & COST OF LIVING

Daly City Must Remain a Place Families Can Call Home.

Families who have spent their lives in Daly City should not be priced out of their own community.

More than half of our renter households are cost-burdened. Rising housing costs, utilities, taxes, and everyday expenses place growing pressure on working families and seniors.

I will work to preserve existing housing, support responsible development, and protect the neighborhoods and infrastructure our residents depend on.

We must also strengthen partnerships with County and State agencies, nonprofits, and the private sector to bring additional resources and assistance into our community.

Making Daly City more affordable also means protecting residents from unnecessary financial burdens and ensuring that City decisions do not make an already expensive place to live even more costly.

3. ECONOMIC GROWTH & DEVELOPMENT

We Cannot Tax Our Way to Prosperity.

Daly City's financial future depends on a stronger local economy. We cannot expect residents and existing businesses to carry an ever-growing tax burden while opportunities for economic development remain unrealized.

I will work to attract investment, support existing businesses, address commercial vacancies, improve permitting, and encourage responsible development that strengthens our tax base.

As a business owner with experience in investment and commercial real estate, I understand what attracts investment, how development decisions are made, and what it takes to turn opportunities into results.

Economic growth is not simply about attracting new businesses. It is about creating sustainable revenue, expanding opportunities, and strengthening the City's ability to fund essential services without continually raising taxes.

4. PUBLIC SAFETY & ESSENTIAL CITY SERVICES

Protect Essential Services. Demand Results.

Our residents deserve safe neighborhoods, reliable emergency services, clean streets, and a City government that responds when they need help.

Police and Fire account for approximately 64% of Daly City's General Fund spending. Protecting these services requires responsible financial planning, effective management, and accountability for results.

Meanwhile, illegal dumping consumes more than 7,000 staff hours and approximately $300,000 annually, diverting resources from other essential community needs.

We must evaluate what is working, improve what is not, and pursue stronger coordination with County agencies, community organizations, and nonprofit partners to reduce costs and improve services.

I will work to ensure our public safety professionals have the resources they need while holding City leadership accountable for how those resources are managed.

Asia’s PRIORITIES for DALY CITY

Contact Asia SU

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